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Cultural ambassadors on wheels: SPK and Flix agree mobility partnership for the Museum Island Berlin
Press release from 12/19/2024
From 2025, Museum Island Berlin will be celebrating its 200th anniversary - starting with the anniversary of the laying of the foundation stone for the Altes Museum on 9 July. The travel company Flix and SPK have joined forces to enable even more people to enjoy culture and publicise the island's anniversary.
From January 2025, ten FlixBuses will be travelling as "cultural ambassadors on wheels". With special Museum Island branding, they will draw attention to the anniversary on various routes from locations in Germany and neighbouring countries to Berlin. Flix customers will benefit from a range of advantages: A contingent of free museum tickets and special giveaways have been reserved for them. Flix and the SPK will also be organising joint events on Berlin's Museum Island.
Hermann Parzinger, President of the SPK, explains: "The collaboration with Flix opens up new opportunities for us to get people excited about the diversity of Museum Island Berlin with its cultural highlights and to bring them directly to us. At the same time, Flix is also supporting the anniversary financially, which is a strong signal in these times. This commitment also emphasises the economic importance of the cultural sector."
Daniel Krauss, CIO and co-founder of Flix, explains: "Especially in times of tight budgets for the cultural sector, we want to make a difference. With this partnership, we are showing that mobility and culture can go hand in hand. We are proud to be working with Museum Island to bring a unique anniversary to life for everyone."
The anniversary: Museum Island200
Museum Island Berlin attracts millions of visitors from all over the world every year. It was founded 200 years ago as a "centre for art and science" and was declared a UNESCO World Heritage Site 25 years ago. A wide-ranging programme will now take place for five years with the James-Simon-Galerie as its "home base". An invitation to the world to experience the cultural heart of Berlin in all its facets.
Flix
Flix is a pioneer in long-distance public transport and offers climate-friendly, convenient and affordable travel alternatives with its FlixBus and FlixTrain brands. Thanks to a unique business model and innovative technology, Flix has built the largest long-distance bus network in Europe. While Flix manages technology development, network planning, operations, marketing, sales, quality control and product development, experienced Flix partners take care of the day-to-day operation of the routes. This unique blend of tech startup, e-commerce and traditional transport services has positioned Flix as a market leader and transformed the global mobility landscape
Flix is a leader in sustainable travel innovation. The company launched its first eco-friendly long-distance trains in 2018, started a pilot project for all-electric long-distance buses and will introduce biogas-powered buses in the EU in 2021.
Press photos:
www.preussischer-kulturbesitz.de/newsroom/presse/pressebilder.html
